Coming to a Theatre Near You — Gems of Hong Kong Film Trailers

Free Admission

A trailer means a promotional short clip produced/edited and shown prior to the release of the film, tempting prospective viewers by setting up a good hook. Cutting a film trailer is a major test of an editor’s abilities. This exhibition is one of the programmes of the Hong Kong Pop Culture Festival 2024, and is also Hong Kong’s first exhibition on the theme of film trailers. The exhibition consists of over one hundred trailers and teasers selected among the Archive’s collection starting from the 1940s and spanning the ages, from different genres, tracking the key trends in the development of the Hong Kong film trailers.

The exhibition displays trailers in six different categories, namely ‘The Earliest Trailers in the Archive’s Collection’, Drama and Realist Films, Musical Films, Comedy Films, Martial Arts and Action Films, Overseas Versions of Trailers, showing off the most exciting moments of those films, indicating the changes over the years in choice of essence, narrative methods and aesthetics. The exhibition also features some other marketing materials for the films, including posters, production stills, hand-written notes and handbills, so the attendees may experience the shift in marketing focus of that time.

Seminars will be organised as part of the programme and before each seminar will be a free screening so the audience might fully understand and feel the charm and importance of the trailers. Do not miss these events!

【Free Screenings-cum-Seminars】

Free Admission

Venue: Cinema, Hong Kong Film Archive

1. Date: 4/8/2024（Sun）[Full House]
   
   Trailer Compilation One: The Track of Time
   Time: 2:30pm-4:00pm
   
   ‘From Conservation to Exhibition’
   Speakers: ‘Coming to a Theatre Near You’ Curatorial Team & Conservation Office (Film Archive Laboratory)
   Time: 4:10pm-5:30pm
   
   
2. Date: 15/9/2024（Sun）[Full House]
   
   Trailer Compilation Two: Dramas and Musicals
   Time: 2:30pm-4:00pm
   
   ‘Trailer Magic in the Internet Era’
   Speakers: Ho Cheuk-tin, Wong Hoi, Eric Tsang Siu-wang (moderator)
   Time: 4:10pm-5:30pm
   
   
3. Date: 11/10/2024（Fri）[Full House]
   
   Trailer Compilation Three: Action and Comedies
   Time: 2:30pm-4:00pm
   
   ‘Coming Soon: Trailers and Movie Marketing’
   Speakers: Ding Yue, Doinel Wu, Shu Kei (moderator)
   Time: 4:10pm-5:30pm

Free admission by ticket. Seminars are conducted in Cantonese. Tickets of the three screenings-cum-seminars will be distributed at the information counter of the Archive starting respectively from 13 July (Sat), 18 August (Sun), and 15 September (Sun) on Monday and from Wednesday to Sunday from 10:00am to 8:00pm. Each person can receive up to two tickets on a first-come, first-served basis while stocks last.

Limited walk-in seats will also be available on each event day from 2:00pm onwards on a first-come, first-served basis. Visitors are welcome to queue up at the 1/F Foyer of the Archive at 1:45pm. Each person can register for one ticket while stocks last.

Acknowledgements:
Mr Jack Lee Fong of Palace Theatre, San Francisco, USA
© Licensed by Celestial Pictures Limited. All rights reserved.
Courtesy of Media Asia Film Distribution (HK) Limited

Enquiries: 2739 2139

The Leisure and Cultural Services Department (LCSD) presented the first Hong Kong Pop Culture Festival last year to great acclaim. This year, the second edition features "Arts & Action" as its theme, taking audiences on a journey through time to explore the charm of Hong Kong's pop culture. It encompasses both "Arts" (creative works) and "Action" (martial arts), an attempt to show the dynamic inheritance, diffusion, integration and breakthroughs within Hong Kong's pop culture.

The event lineup offers a diverse range of formats including thematic exhibitions, film screenings, stage performances and outreach activities, and its rich content spans across literature, various art forms and martial arts, clearly showcasing how Hong Kong's vibrant and diverse pop culture stands out from the rest. For more information, please visit www.pcf.gov.hk/en.